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1.Why, How, Whom

Learning from Failure - Good or Bad?

Is failure the worst thing that could happen to you? Why Do We Fear Failure The Importance of Failure How to Recover from Failure? For most people success is a positive thing, while failure is perceived as something entirely negative. Often, failure encourages a fearful behavior in people.

2. The result of fearlessness

3. The first stage is acceptance

10 Signs That You Might Have Fear of Failure

Everyone hates to fail, but for some people, failing presents such a significant psychological threat their motivation to avoid failure exceeds their motivation to succeed. This fear of failure causes them to unconsciously sabotage their chances of success, in a variety of ways.

4. Perfection is the enemy

5. Evolve beyond the rudimentary

Failing Your Way To Success: Why Failure Is A Crucial Ingredient For Success

Transform your mindset around failure so that you can the experience tremendous success, akin to Jack Ma and Jeff Bezos, both of whom embrace failure. Derive insights from a Nobel Prize-winning work as to how failure impacts us and learn ways two think differently about failure.


Failure is the instance of falling short of success. It is both a universal truth and an inevitable part of the human experience. No matter what time or place in history everyone has known failure.

“To err is human…”

Alexander Pope

Despite the fact that each and every person; at some point in their lives has and will experience failure, we’re all afraid to fail. We must then ask ourselves why this is so.

In my exploration, I’ve found that people are afraid to fail because of the understanding that time is a very important and limited resource. The thought of investing loads of time, money and resources into something and then have it not work out is terrifying. Frequently, this bars people from actually pursuing their dreams or venturing out into new directions.

The ancient Stoics firmly believed that the pain and disappointment brought on by failure was an opportunity for self-improvement; that failure presents lessons. The philosopher Epictetus said;

Epipectus - FAILURE

It is worth noting Epictetus was a man who had all the odds stacked against him. Epictetus wasn’t even his real name. ‘Epiktētos’ is a Greek word meaning ‘acquired’. Epictetus was a slave. He wasn’t regarded important enough to be given a name. Yet despite the many obstacles in his life he chose to push through and is now revered as one of the many great philosophers.[1]

When I think of the reasons why I am afraid to fail, I think about my understanding of the concept of opportunity and cost. I think about all the things that I will miss out on because I devoted myself to a particular cause. What the cost of being involved in this undertaking will be and all the sacrifices I would have to make. I fear failure because this one life is surely not enough to accomplish everything I set out to do. I especially fear failure because each time I am unsuccessful; I have to take a long walk back to my comfort zone. Is it worth it?

I believe that failure to life is what gravity is to our bones. It is a constant stressor that forces our activity and strength in our bodies. Failure breaks down the muscles of our inner processes in order to regenerate them.

Failure is what helps us toughen our minds for the challenges that lay ahead. We may fear failure and do all we can to avoid it. However, when it occurs, we should not be ashamed or bow our heads in defeat. Failure is a gift that allows us to constantly evolve and improve. Much like gravity, failure is a hard habit to shake off.

Mshimba Michelle

Also See:

Rebranding is really an emotional shift. It is a shift in business direction, a change in customer experience and a change in the type of services you are offering. It is actually a restructuring of your actual business.

[1] https://dailystoic.com/epictetus/



The Ultimate Guide To Starting A Side Hustle Part 1: Passion Is Not The Way

In 2009, I bought a domain name: www.chic-ceo.com. I wasn’t quite sure how I would use it, but I knew I wanted to build a place on the internet where people could learn how to start a business. At the time, we were fully in a recession and I was finishing up my MBA.


In #KillingIt world, being an entrepreneur is much harder than most people are willing to admit. Thoughts?


10 Secrets From Top Talent Leaders: How To Increase Employee Engagement, Trust And Belonging During COVID-19 / Remote Work

There’s a tectonic shift happening in our workforces. Remote work brings monumental new challenges for global organizations. So, I interviewed some of the top talent leaders from Fortune1000s to find out: how do we increase employee engagement, trust, and belonging in the Age of Remote?



How the Best Leaders Build Teams With Winning Strategies

Strategy In my years of advising business leaders, from entrepreneurs to enterprise executives, I often hear a passion for strategic change planning but seldom see the same commitment to strategic execution. I fully understand that real change is hard, but I’m convinced that more focus on the execution is required to overcome the current 70 percent failure rate for strategic transformations.

company rebranding

What is Rebranding

A common misconception is company rebranding consists of a new logo, new colours, new visuals etc. but this is actually redesigning. Although there is an aspect of these elements in the rebranding process, they do not make up its entirety.

Rebranding is really an emotional shift. It is a shift in business direction, a change in customer experience and a change in the type of services you are offering. It is actually a restructuring of your actual business.

It is important to note that a brand actually has very little to do how the company looks. Branding is more about the customer experience and what they perceive about your company. The goal is to create a company that provides valuable, meaningful and high quality products that distinguish your company from competitors.

Reasons to Rebrand

There are many reasons why companies may want to rebrand. One of the main reasons is to form stronger/ better relationships with their consumers. When customer engagement begins to dwindle, companies may want to assess their branding in order to regain their market share.

Sometimes, as a company owner, your goals and mission for your company may change. This can cause the entire infrastructure of your business to shift. This could be that you are taking on a new partner, you have a different target audience or that you are implementing different strategies. All these are great reasons to rebrand your company.

The launch of new products or services are also a great opportunity to rebrand your company. Campaigns to promote these new products will draw more attention to your company and bring in new consumers.

A change in company leadership often calls for rebranding. New managers will want to bring in new ideas and change various aspects about of the company direction. This will be reflected in their rebranding.

Rebranding Process

Begin by determining the direction in which you would like your company to take. This is a great time to clearly spell out your values, mission and company vision. Use these to ensure that the choices you make during the rebranding process are reflected in your company’s core beliefs.

The next step is to consider what does and doesn’t work in your current branding. Before tossing everything out, look at what is currently working well for you and preserve these elements. This will also promote a feel of continuity that already resonates with your customers.

Carry out market research to find out what your competitors are doing differently that’s working well for them. Look at the current market trends as well in order to make informed choices when you rebrand.

Collaborate with stakeholders and get their feedback. Involve members of your company in the process and use this as an opportunity to strengthen your company culture. You can also involve your customers and get their feedback on various rebranding elements.

Finally, let the world know. You’ve worked hard to rebrand your company and now it’s time to showcase these new changes. Be transparent about why and how you rebranded your company with your customers and monitor the effects these new changes have on your company.

In all this, bear in mind that a brand is not what a company does or what they look like. Branding is all about your customers and what they perceive of your company. Rebranding is a sure way to revitalise your company and an opportunity to grow. Take it as a learning experience to better yourself and your future business ventures.

Mshimba Michelle

[1] https://martinroll.com/resources/articles/branding/what-is-rebranding-it-is-probably-not-what-you-think-it-is/

[2] https://www.cope-salesandmarketing.com/10-reasons-companies-rebrand/

[3] https://www.kabbage.com/resource-center/grow/5-steps-to-rebranding-your-business/



Council Post: 10 Tips For Successfully Scaling Your Service-Based Business

Thanks to technology, it’s easier than ever to launch a service-based business. However, despite its simple startup process, growing a sustainable service business can be complex. Because service businesses typically require specific talents and resources, keeping up with market demand might be overwhelming if you don’t scale up properly.



The Five Stages of Small Business Growth

Categorizing the problems and growth patterns of small businesses in a systematic way that is useful to entrepreneurs seems at first glance a hopeless task. Small businesses vary widely in size and capacity for growth. They are characterized by independence of action, differing organizational structures, and varied management styles.



Scaling Your Business: 6 Stages You Need to Know

When leading a young sales team or startup, it’s easy to focus on two things: product-market fit and scaling the business. David Skok, of Matrix Partners, argued at SaaStr Annual 2018 that businesses should connect the two by searching for repeatable, scalable, and profitable growth.


In the wake of the COVID-19 pandemic, many things have to shift in the work place in order to better cope and adjust. A simple yet transformative change is the shift from traditional to a more mobile-friendly recruitment process to fit with growing smartphone usage.  This advancement has already been apparent in recent years following the advent and continued growth of technology. However, its importance has been made all the more stark by current changes wrought by the pandemic. Thus, a mobile-friendly recruitment process like a website, texting and video- conferencing, is becoming one of the most crucial HR trends to follow. It needs to be easy to read, quick and user- friendly. If it is hard to read, slow and difficult to use on the phone, then it increases the risk of losing out on qualified candidates who abandon the process (Snook, 2020). So as an HR department, ensure that candidates can go on their phones or tablets and be able to search for the perfect job on your company’s platform (Krumrie, 2020).

Attracts a wider pool of candidates

Working with statistics, not only has it been found that 70% of job seekers use their smartphones to search for jobs, but also, for nearly every 1 in 5 U.S adults, the smartphone is the single source of internet at home (Hedreen, 2019). Extrapolating the cost of internet and technologies to access it, this number is likely higher here in Kenya. Furthermore, it is estimated that 75% of the world will have access to the internet exclusively via smartphone by 2025 (Hedreen, 2019). Mobile technology, therefore, is increasingly becoming an essential in people’s everyday lives and subsequently a sure way to reach out to potential candidates as a significant portion of talent can be found on the phone. More candidates also means higher chances of drawing in top talent.

Saves time and money

Owing to its simplicity as compared to the traditional methods of recruitment such as physical interviews, mobile-friendly methods speed up the recruiting process because candidates are able to respond quickly to both job advertisements and recruiter questions at any time of the day. This saves time as there is no need for scheduling specific times for interviews, looking for appropriate venues to cater for all the potential candidates and spending hours on hours looking for the best hire: “An overlong recruitment cycle will result in the loss of talent from your pipeline.” says Paul Beard, Skywater Search founding partner (Krumrie, 2020). Additionally, it can be done from anywhere, even when travelling or moving in between meetings in the workplace. So it saves time and money for the company, recruiters and the candidate while, increasing the chances of both parties finding what they want.

Improves candidate experience

It makes the recruitment process more convenient for the candidates. Phones are always on the person or near them and so are not difficult to reach at any given moment as compared to computers. It is precisely this aspect of flexibility coupled with the ability to have one’s documents like the resume and certificates just a few clicks away that make smartphones appealing to use for just about anything, including job applications (and recruitment!). Add to that the fact that many people are in careers or industries that require them to be on their feet most of the time, like engineering, medicine and sales, it provides candidates with an easier, cheaper and less stressful way to search and apply for jobs. Moreover, “millennial workers have shown that they want a different application experience, one that brings jobs to them quickly and easily.” according to founder of former CEO of job- matching app Switch, Yarden Tadmor (Hedreen, 2019).

Enhances company’s brand

Mobile-friendly intergrations make the company look modern and up to date which attracts more candidates because it demonstrates the company is willing to adapt and cares about the experience of its candidates and employees. Also, making mobile applications available drives traffic to the careers site, bringing more attention to the company in general. For that reason, the career site should also be mobile-friendly in order to facilitate the process. For instance, it should be easy to navigate and straightforward. Besides, the brand image should be reflected too, to have the most impact.

Brandy Awuor

Also see:

More importantly, because of the great incongruence between the talents that companies are searching for and that which is being offered in the market, social media recruiting provides a platform through which talent can be easily identified and a connection established directly


Hedreen, S. (2019, July 04). Top Mobile Recruiting Tips for Small Business. Retrieved from https://www.businessnewsdaily.com/8405-mobile-recruiting-tips.html

Krumrie, M. (2020, September 10). Why You Must Have A Mobile Recruitment Strategy. Retrieved from https://www.ziprecruiter.com/blog/why-you-must-have-a-mobile-recruitment-strategy/

Poirier, J. F. (2020, March 27). Mobile Recruitment: Smart Recruiting Through Smartphones. Retrieved from https://www.talentlyft.com/en/blog/article/330/mobile-recruitment-smart-recruiting-through-smartphones

Snook, A. (2020). 16 HR Trends You Need to Know in 2020 (According to Experts): I-Sight. Retrieved from https://i-sight.com/resources/16-hr-trends-you-need-to-know-in-2020-according-to-experts/#health

American Psychological Association 6th edition formatting by BibMe.org.

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