What is Rebranding A common misconception is company rebranding consists of a new logo, new colours, new visuals etc. but this is actually redesigning. Although there is an aspect of these elements in the rebranding process, they do not make up its entirety. Rebranding is really an emotional shift. It is a shift in business direction, a change in customer experience and a change in the type of services you are offering. It is actually a restructuring of your actual business. It is important to note that a brand actually has very little to do how the company looks. Branding … Continue reading COMPANY REBRANDING