{"id":5198,"date":"2020-11-02T09:44:00","date_gmt":"2020-11-02T06:44:00","guid":{"rendered":"https:\/\/tmc.ke\/staging\/?p=5198"},"modified":"2020-11-02T09:44:02","modified_gmt":"2020-11-02T06:44:02","slug":"effective-marketing-strategies","status":"publish","type":"post","link":"https:\/\/tmc.ke\/staging\/effective-marketing-strategies\/","title":{"rendered":"EFFECTIVE MARKETING STRATEGIES"},"content":{"rendered":"\n

Growing\na business is not an easy feat. To begin with, you need to have a concrete\nidea. You\u2019ll then have to find your niche, decide on your target demographic\nand have a valuable commodity to sell them. Whether you’re offering a product,\nservice or information, getting the word out about your venture can be quite\nburdensome. Without the right marketing strategies, your company may have a\ndifficult time staying afloat. A marketing strategy refers to the approach a\nbusiness takes in order to reach its desired customers.[1]<\/a> It\nis a highly important component of business growth because it enables\nbusinesses to create products and services best suited for specific demographics\nin order to maximise profit. In this article we\u2019ll look at some of these\nmarketing strategies. <\/p>\n\n\n\n

1.DIGITAL MARKETING (SOCIAL MEDIA)[2]<\/strong><\/a><\/strong><\/p>\n\n\n\n

Social\nmedia has quickly become one of the defining pillars of the digital age. It\ntherefore goes without saying that this is one of the best resources to use\nwhen marketing your business. Many brands have achieved massive success solely\ndue to social media marketing.<\/p>\n\n\n\n

Platforms\nsuch as Instagram and Twitter can be used to post about your business in order\nto get the word out. You can also reach out to other successful businesses and\neven communicate with potential customers. LinkedIn is a social media platform\ndesigned specifically to cater to professionals looking to network. <\/p>\n\n\n\n

The\nmost important thing when using social media as a marketing tool is\nauthenticity. Post relevant content that you think will be useful to your\naudience in learning more about you and your business. You can also hire a\nsocial media manager to help you manage these accounts. <\/p>\n\n\n\n

With\nall these benefits to social media marketing, it is important to note that\nthere are some challenges involved. For instance, managing social media\naccounts can be time consuming as consumer engagement increases. Additionally,\nthere is a lot of competition as there are loads of marketers looing to promote\ntheir brands on social media. You\u2019ll have to invest time, money and effort in\norder to keep up with the competition. <\/p>\n\n\n\n

2. POSTING BLOG CONTENT[3]<\/strong><\/a><\/strong><\/p>\n\n\n\n

Blog\nmarketing is the process of using blog content to reach your target consumer\naudience. Today, business owners can easily integrate blogging and marketing to\nmake it for easier management as well convenient visitor access. <\/p>\n\n\n\n

WordPress\nis a blogging platform that has contributed to the massive growth and success\nof many businesses. In fact, many business owners use the platform for both\ntheir blog and website. <\/p>\n\n\n\n

The\nmain advantages of this marketing strategy is that it is inexpensive. It is\nalso fairly easy to use and builds traffic to your website due to the fact that\npeople are interested in the new content you offer. As your blog grows in\npopularity, other brands may reach out to post ads on your website. This can be\nanother source of revenue as well. <\/p>\n\n\n\n

3. PUBLIC RELATIONS MARKETING (PR)<\/strong><\/p>\n\n\n\n

This\nstrategy is highly effective in ensuring the success of a business. Most of the\nbig and small brands that are doing so well usually collaborate with\ninfluencers i.e. individuals who are popular or well known in society to\npromote their brands. <\/p>\n\n\n\n

It\npays, to have someone who has influence in the society tell other people why\nthey love your brand. This form of marketing is especially popular among prominent\nYouTubers who get paid\/ sponsored by businesses to promote their brands to\ntheir audiences.<\/p>\n\n\n\n

The\nadvantage pf this marketing strategy is that your brand is exposed to a new and\nwide audience and this therefore generates more customers for your business.\nNot to mention the fact that it saves on time and resources as well due to the\nfact that someone else is marketing your brand for you and all you have to do\nis pay them a sum of money. <\/p>\n\n\n\n

4. HOSTING WEBINARS[4]<\/strong><\/a><\/strong><\/p>\n\n\n\n

This is essentially a seminar that takes place online. These are great for marketing because they are especially engaging compared to regular videos. Here, potential customers are able to engage with you directly, in real time. They are able to ask questions about your company and you can administer various presentations and seek feedback as well. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Mshimba Michelle
<\/p>\n\n\n\n

\n\n\n\n

[1]<\/a> https:\/\/www.investopedia.com\/terms\/m\/marketing-strategy.asp<\/a>\n<\/p>\n\n\n\n

[2]<\/a> https:\/\/www.lyfemarketing.com\/blog\/types-of-marketing-strategies\/<\/a>\n<\/p>\n\n\n\n

[3]<\/a> https:\/\/en.ryte.com\/wiki\/Blog_Marketing<\/a>\n<\/p>\n\n\n\n

[4]<\/a> https:\/\/buildfire.com\/marketing-strategies-for-small-businesses\/<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Growing a business is not an easy feat. To begin with, you need to have a concrete idea. You\u2019ll then have to find your niche, decide on your target demographic and have a valuable commodity to sell them. Whether you’re offering a product, service or information, getting the word out about your venture can be quite burdensome. Without the right marketing strategies, your company may have a difficult time staying afloat. A marketing strategy refers to the approach a business takes in order to reach its desired customers.[1] It is a highly important component of business growth because it enables\u2026<\/p>\n","protected":false},"author":3,"featured_media":5199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[74],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"_links":{"self":[{"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/posts\/5198"}],"collection":[{"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/comments?post=5198"}],"version-history":[{"count":1,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/posts\/5198\/revisions"}],"predecessor-version":[{"id":5200,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/posts\/5198\/revisions\/5200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/media\/5199"}],"wp:attachment":[{"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/media?parent=5198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/categories?post=5198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/tags?post=5198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}