{"id":5390,"date":"2021-08-02T09:19:26","date_gmt":"2021-08-02T06:19:26","guid":{"rendered":"https:\/\/tmc.ke\/staging\/?p=5390"},"modified":"2021-08-02T09:19:27","modified_gmt":"2021-08-02T06:19:27","slug":"improving-your-employer-branding","status":"publish","type":"post","link":"https:\/\/tmc.ke\/staging\/improving-your-employer-branding\/","title":{"rendered":"IMPROVING YOUR EMPLOYER BRANDING"},"content":{"rendered":"\n

The\nterm \u2018employer brand\u2019 refers to an organization’s reputation as an employer, how\nit presents itself to potential employees and employees as well. Employer brand\ndiffers from the general corporate brand reputation that is often targeted\ntowards customers. Employer branding deals with the attraction, retention and\nengagement strategies that enhance a company\u2019s appeal to employees. Simply put,\nemployer brand management addresses the reality of the employment experience.\nThis enables companies to find the best talent in order to achieve their goals\nand effectively engage these employees to maximise their retention. In this\narticle we\u2019ll look at some employer branding strategies that you can use to\nboost your company\u2019s reputation. <\/p>\n\n\n\n

  1. DEFINE\nCOMPANY GOALS & OBJECTIVES<\/strong><\/li><\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Organizational\ngoals inform employees the direction in which the organisation is headed and\nhow it will get there. Employees can then assess whether these goals align with\ntheir career development and if they would want to work for your company.\nEmployees are more enthusiastic when they know exactly what is required of them\nand the rewards available for meeting and\/ exceeding the company\u2019s\nexpectations. This also makes it easier for employees to contribute to company\ngrowth and for managers to do their jobs effectively in order to improve\nproductivity. Objectives are also key in establishing standards of employee\nevaluation as they act as yard sticks to identify the success and failures of\nthe organisation and its employees. <\/p>\n\n\n\n

    1. HIGHLIGHT YOUR EVP<\/strong><\/li><\/ol>\n\n\n\n

      Whether\nyou\u2019re hiring one employee or 100, you have to be able to answer the question,\n\u201cwhy should I work for you?\u201d An Employee Value Proposition (EVP) is essentially\nthe \u201cwhy\u201d around your organisation. It is what attracts and attracts your top\ntalent and what you as an organisation promise to your employees. Your EVP\noutlines how your company sets itself apart from competitors. Many top ranking\ncompanies take time to come up with the best EVPs because this is the\nfoundation of a company\u2019s employer branding and attracts the best talent. <\/p>\n\n\n\n

      1. BUILD YOUR MARKETING GAME<\/strong><\/li><\/ol>\n\n\n\n
        \"\"<\/figure>\n\n\n\n

        Jeff\nBezos, founder and executive manager of Amazon once said that \u201cA brand for a\ncompany is like a reputation for a person.\u201d And this sentiment is entirely true\nbecause a business is only as good as its reputation. It is therefore important\nto get the word out about your company as this helps to build and maintain your\ncompany\u2019s reputation. Marketing will provide insight about your company that\nwill attract potential employees. Invest in a good marketing team that will\nenable you to reach your target audience and inform potential employees on the\nbenefits of working for your company. <\/p>\n\n\n\n

        1. DEVELOP A RECRUITMENT PLAN<\/strong><\/li><\/ol>\n\n\n\n
          \"\"<\/figure>\n\n\n\n

          Your\nemployees can either make or break your company and this is why it is important\nto hire the best. Knowing your company needs, will enable you to conduct proper\ninterviews and find the right people for the job. Begin by defining the role\nthese employees will play in your company and what your expectations are as\nwell as the ideal person for this role. A good recruitment plan will result in\na successful hiring process.<\/p>\n\n\n\n

          1. WORK ON YOUR EMPLOYEE RETENTION<\/strong><\/li><\/ol>\n\n\n\n

            Companies\nthat are known for having high employee retention often attract the best\ntalent. Having a high retention rate means that a company is able to keep its employees long-term. This\nresults in less time and resources spent on recruiting and training new\nemployees. Employees that have had a long working relationship with their\ncompany are more loyal and committed. Retaining valuable employees is important\nbecause vital company knowledge that would otherwise be lost to competitors is\nmaintained. Find ways to keep valuable employees happy through company rewards\nand benefits and recognition and appreciation for work well done. <\/p>\n\n\n\n

            https:\/\/builtin.com\/employer-branding\/employer-branding-strategy<\/a><\/p>\n\n\n\n

            https:\/\/blog.smarp.com\/employer-branding-9-steps-to-build-successful-strategy<\/a><\/p>\n\n\n\n

            https:\/\/beamery.com\/resources\/blogs\/employer-branding-definition-process-strategy-and-resources<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

            The term \u2018employer brand\u2019 refers to an organization’s reputation as an employer, how it presents itself to potential employees and employees as well. Employer brand differs from the general corporate brand reputation that is often targeted towards customers. Employer branding deals with the attraction, retention and engagement strategies that enhance a company\u2019s appeal to employees. Simply put, employer brand management addresses the reality of the employment experience. This enables companies to find the best talent in order to achieve their goals and effectively engage these employees to maximise their retention. In this article we\u2019ll look at some employer branding strategies\u2026<\/p>\n","protected":false},"author":3,"featured_media":5394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[94,74],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"_links":{"self":[{"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/posts\/5390"}],"collection":[{"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/comments?post=5390"}],"version-history":[{"count":1,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/posts\/5390\/revisions"}],"predecessor-version":[{"id":5395,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/posts\/5390\/revisions\/5395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/media\/5394"}],"wp:attachment":[{"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/media?parent=5390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/categories?post=5390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmc.ke\/staging\/wp-json\/wp\/v2\/tags?post=5390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}