START-UPS AND STARTING UP
1. IT’S OK TO BE PRACTICAL The Ultimate Guide To Starting A Side Hustle Part 1: Passion Is Not The Way In 2009, I bought a domain name: www.chic-ceo.com. I wasn’t quite sure how I would use it, but I…
COMPANY REBRANDING
What is Rebranding A common misconception is company rebranding consists of a new logo, new colours, new visuals etc. but this is actually redesigning. Although there is an aspect of these elements in the rebranding process, they do not make…
SCALABILTY: SCALE & SCALING
1.OPTIMISE FOR SUCCESS Council Post: 10 Tips For Successfully Scaling Your Service-Based Business Thanks to technology, it’s easier than ever to launch a service-based business. However, despite its simple startup process, growing a sustainable service business can be complex. Because…
BENEFITS OF MAKING RECRUITMENT MOBILE-FRIENDLY
In the wake of the COVID-19 pandemic, many things have to shift in the work place in order to better cope and adjust. A simple yet transformative change is the shift from traditional to a more mobile-friendly recruitment process to…
WHAT TO DO WHEN YOUR BUSINESS IS FAILING
A key characteristic of entrepreneurs is that they are risk-takers. This means that they take calculated risks in order to distinguish themselves from their competition and achieve success. Sometimes, these decisions don’t work out. Sometimes businesses fail. And even though no…
WHY USE SOCIAL MEDIA TO RECRUIT EMPLOYEES
Also known as social hiring or social recruiting, social media recruiting is now a coveted strategy in attracting both active and passive job candidates. Firstly, social media recruiting simply refers to the use of social media channels to recruit potential…