FASTEST GROWING INDUSTRIES IN KENYA

Kenya recently reclaimed its title as the largest economy in Eastern and Central Africa; a position previously held by Ethiopia. The government has made various political, structural and economic reforms that have greatly contributed to Kenya’s economic growth, social development and political gains over the past decade. According to a report by the World Bank, Kenya’s economic growth has averaged at 5.7%, placing Kenya as one of the fastest growing economies in Sub-Saharan Africa. In this article, we’ll look at some of the fastest growing industries in Kenya today.

  1. AGRICULTURE

The agricultural sector plays a vital role in contributing to the growth of Kenya’s economy. The industry has made a 26% contribution to the GDP and another 27% indirectly through its collaboration with other sectors. The industry has created employment opportunities for many Kenyans and is a source of livelihood for up to 40% of Kenyans. The industry also accounts for up to 65% of the export earnings. Agriculture is also the main driver of the non-agricultural economy. The industry provides raw materials and markets for non-agricultural operations such as construction, transportation, tourism and education.

  1. TECHNOLOGY

Kenya is nicknamed the “Silicon Savannah” because it is regarded as the second-best innovation hub in Sub-Saharan Africa. Technological advances are playing a key role in ushering in a new automated age. Kenya has seen vast developments in the fields of robotics, artificial intelligence, and machine learning.

Technological developments have changed the way in which Kenya interacts with the global economy. Kenya is now able to produce a higher quality of  products at an expansive rate, which has greatly boosted its trading prospects. Advancement in Information and Communications Technology has led to significant economic growth which in turn expanded the creation of job opportunities.

  1. TOURISM

The tourism industry is one of the fastest growing industries in Kenya. According to the Ministry of Tourism and Wildlife, Kenya is currently the third largest tourism economy in Sub-Saharan Africa after South Africa and Nigeria. In 2019, the industry contributed a total of Ksh163.6 billion to Kenya’s GDP.  The tourism industry has also created an estimated 1.1 million jobs for the Kenyan people which in turn leads to economic growth as the government earns revenue through taxes. More recently, Najib Balala, Kenya’s Minister for tourism named the famed supermodel Naomi Campbell as Kenya’s new tourism advisor. This move will definitely boost Kenya’s tourism sector and increase international visits to Kenya.

  1. REAL ESTATE

The past two decades have seen an exponential increase in the Kenyan real estate market. This growth has been driven by various infrastructural developments such as improved roads and the upgrading of key airports as well as improved utility connections. Rapid urbanisation and a steady population growth have also contributed to the booming real estate sector. The influx of people moving in to the cities from rural areas has led to the building and selling of various land titles and properties. The fact that land appreciates in value over time has made the real estate business very lucrative with more and more people investing in land and property. 

  1. TRANSPORT

The development of various infrastructure and the steady growth of Kenya’s economy has also led to the rapid development of the transport sector. According to Kenya’s transport sector profile, the sector grew by 8.8% in 2016 compared to 7.1% in 2015. Of course Kenya still has some way to go in the transport sector however the growth and development is on an upward slope and is only getting better. In a bid to stay in line with its Vision 2 030 goals, Kenya’s development plans include significant improvements to roads, railways, seaports and airports in order to compete in the global market. The construction of the SGR has opened up Kenya’s interior and has vastly increased and improved trading activities within the country.

https://industrialization.go.ke/index.php/media-center/blog/265-ten-sectors-in-kenya-to-invest-in

https://www.the-star.co.ke/news/africa/2019-10-21-top-5-fast-growing-industries-in-kenya/

https://www.pulselive.co.ke/bi/finance/vision-2030-scorecard-these-10-sectors-of-the-kenyan-economy-hold-the-most-potential/grwg6rn

https://www.theeastafrican.co.ke/tea/business/kenya-s-tourism-earnings-grow-to-1-6b-as-2019-arrivals-stay-above-2m-1434524 https://www.globalpropertyguide.com/Africa/Kenya/Price-History

company rebranding
COMPANY REBRANDING

What is Rebranding

A common misconception is company rebranding consists of a new logo, new colours, new visuals etc. but this is actually redesigning. Although there is an aspect of these elements in the rebranding process, they do not make up its entirety.

Rebranding is really an emotional shift. It is a shift in business direction, a change in customer experience and a change in the type of services you are offering. It is actually a restructuring of your actual business.

It is important to note that a brand actually has very little to do how the company looks. Branding is more about the customer experience and what they perceive about your company. The goal is to create a company that provides valuable, meaningful and high quality products that distinguish your company from competitors.

Reasons to Rebrand

There are many reasons why companies may want to rebrand. One of the main reasons is to form stronger/ better relationships with their consumers. When customer engagement begins to dwindle, companies may want to assess their branding in order to regain their market share.

Sometimes, as a company owner, your goals and mission for your company may change. This can cause the entire infrastructure of your business to shift. This could be that you are taking on a new partner, you have a different target audience or that you are implementing different strategies. All these are great reasons to rebrand your company.

The launch of new products or services are also a great opportunity to rebrand your company. Campaigns to promote these new products will draw more attention to your company and bring in new consumers.

A change in company leadership often calls for rebranding. New managers will want to bring in new ideas and change various aspects about of the company direction. This will be reflected in their rebranding.

Rebranding Process

Begin by determining the direction in which you would like your company to take. This is a great time to clearly spell out your values, mission and company vision. Use these to ensure that the choices you make during the rebranding process are reflected in your company’s core beliefs.

The next step is to consider what does and doesn’t work in your current branding. Before tossing everything out, look at what is currently working well for you and preserve these elements. This will also promote a feel of continuity that already resonates with your customers.

Carry out market research to find out what your competitors are doing differently that’s working well for them. Look at the current market trends as well in order to make informed choices when you rebrand.

Collaborate with stakeholders and get their feedback. Involve members of your company in the process and use this as an opportunity to strengthen your company culture. You can also involve your customers and get their feedback on various rebranding elements.

Finally, let the world know. You’ve worked hard to rebrand your company and now it’s time to showcase these new changes. Be transparent about why and how you rebranded your company with your customers and monitor the effects these new changes have on your company.

In all this, bear in mind that a brand is not what a company does or what they look like. Branding is all about your customers and what they perceive of your company. Rebranding is a sure way to revitalise your company and an opportunity to grow. Take it as a learning experience to better yourself and your future business ventures.

Mshimba Michelle


[1] https://martinroll.com/resources/articles/branding/what-is-rebranding-it-is-probably-not-what-you-think-it-is/

[2] https://www.cope-salesandmarketing.com/10-reasons-companies-rebrand/

[3] https://www.kabbage.com/resource-center/grow/5-steps-to-rebranding-your-business/

SWITCHING CAREERS
SWITCHING CAREERS

For many people, life can sometimes get monotonous and your daily routine can be mind-numbing. This is especially true when it comes to you career and/or work life. Changing your  career can break this monotony and provide a whole new set of opportunities for success. Gone – and thankfully so – are the days when people would work the same job in the same company for years. The rapid advancement of technology has catered the emergence of the digital age, and switching careers has become more accessible. Many individuals are taking full advantage of this development to expand their career prospects. Read on to find out the best ways to go about switching careers.

  1. WHY DO YOU WANT TO SWITCH?

The first and most important step when you are looking to switch careers is to ask yourself what your motivation is. Are you unhappy with various aspects of your current position? Are you burned out? Have you come to the realisation that the career path you’ve chosen isn’t working out as well as you thought it would? Is your employer the issue? Or do you have moral and ethical concerns about the work you’re doing?

If you answered ‘yes’ to any of these questions, then you most probably need a career change and these are valid enough reasons.

  1. REASSESS YOUR INTERESTS AND SKILLS

Sometimes we go in to various careers without really knowing what our interests and skills are due to necessity and convenience. This then results in a lack of motivation and overall dissatisfaction in our careers.

Begin by listing down all the things you’re interested in; don’t leave anything out. Be it planning parties, working with children, working out, dealing with numbers etc. Next, make a list of all the things you’re good at; what skills do you have? Finally, compare the two lists and then zone in on the areas where both your interests and skills align.

  1. MARKET RESEARCH

Once you pinpoint a job market you’d like to get into, carry out some research. Find out the job prospects in the particular field as well as the entry barriers. Reach out and build networks with people in that field who will help you gain valuable information about the field you are looking to get into. Don’t forget to find out the earning potential and average compensation for the different positions in the industry. It would also be useful to consider the current and predicted trends in the market and how you can properly prepare.

  1. GAIN EXPERIENCE

Depending on what your new career path is, you may have to start from scratch. This therefore means that you need to gain some level of experience in order to compete in that job market. You can do this by seeking out internships in your desired field as well as volunteering. You can also shadow experts in that particular field to gain in-depth knowledge about the industry and it’s tools. Consider freelance work in your free time or even working for free in exchange for work experience that will help build your resume.

  1. APPLY FOR THE JOBS YOU WANT

The final step on your career changing journey is to begin applying for jobs. Once you’ve gained sufficient knowledge and a decent level of experience of the field you wish to enter, begin to apply for the jobs. Bear in mind that prospective employers will be looking to find out why you’ve decided to make a shift. Be prepared to answer these question in an open and honest manner.

Remember, human beings have the capacity to be multifaceted. We have the ability to learn and quickly adapt to the various seasons of life. There is no need to feel stuck in one career when there are so many options and opportunities for you to grow. So take the leap of faith and put in the hours and persistence in switching careers and success will follow.

Here at The Manpower Company, our wide array of recruitment and human resources expertise equips us in guiding you through this journey get in touch with us at hr@tmc.ke .If you’re an employer looking to fill a position – our vast database and experience will ensure qualified, suitable candidates are sent your way reach us at info@tmc.ke

Also see:

workplace discrimination
WORKPLACE DISCRIMINATION: TYPES AND WHAT YOU CAN DO

Discrimination in the workplace is a growing concern in today’s business community. Everyone deserves to feel safe and comfortable in the workplace in order to do their jobs well. Unfortunately, differences between people have a tendency to lead to misunderstandings, and sometimes result in conflict and discrimination. Employers have a responsibility to their workers to protect them from discrimination and unfair treatment in the workplace.

Article 27 of the Constitution grants women and men the right to equal treatment, including the right to equal opportunities in political, economic, cultural and social spheres. The article further states that a person shall not discriminate directly or indirectly against any person on any ground, including race, sex, pregnancy, marital status, health status, ethnic or social origin, colour, age, disability, religion, conscience, belief, culture, dress, language or birth. A person under the Constitution is defined to include a company, association or other body of persons whether incorporated or unincorporated.

The Employment Act, which is the main legislation that guides the employer-employee relationship in Kenya further states that an employer shall promote equal opportunity in employment and strive to eliminate discrimination in any employment policy or practice. The Employment Act goes on to state that no employer shall discriminate directly or indirectly, against an employee or prospective employee or harass an employee or prospective employee, on grounds of race, colour, sex, language, religion, political or other opinion, nationality, ethnic or social origin, disability, pregnancy, mental status or HIV status. Contravention of the provisions of the Employment Act by the employer shall result in the commission of an offence.

There are various forms of discrimination that may occur in the workplace. The four main forms are listed below.

  1. DIRECT DISCRIMINATION

This is the legal term applied when a person discriminates against another due to a protected characteristic that they may have e.g. race, religion, gender, disability etc.

  1. ASSOCIATIVE DISCRIMINATION

This form of discrimination occurs when a person is treated less favourably because of their association with a person who has a protected characteristic.

  1. PERCEPTIVE DISCRIMINATION

This is where a person treats another less favourably because they believe that the other person has protected characteristic.

  1. DETERRED DISCRIMINATION

This is where an employer gives an indication that persons who have a particular protected characteristic will not be considered for a job post or opportunity.

It is important to understand that treatment must be ‘less favourable’ not ‘unfavourable’. Unfavourable treatment does not require a comparable.

If you think that you have been treated less favourably than your workmates by your employer and you believe that the reason for the less favourable treatment was in any way related to one or more of the protected characteristics, you may be able to pursue a claim for discrimination.

Tackling inappropriate behaviour at work isn’t just about having the right policies in place. It’s about everyone taking effective action to challenge bullying, harassment and other unacceptable conduct and create a diverse and respectful working environment.

Here’s what you can do if you feel you’re being discriminated at work:

  1. DOCUMENT EVERYTHING

Document notable events where you believe you’ve been discriminated against. This documentation is crucial to identifying any trends you believe you’re experiencing. You’ll need to gather a combination of direct and circumstantial evidence to have a strong claim. Evidence will constitute discriminatory texts, emails, memos, conversations while noting when, where and with whom they took place. Don’t forget to keep them secure and don’t share them with anyone else until you’re ready to present the evidence.

  1. EDUCATE YOURSELF ON YOUR LEGAL RIGHTS

Before you approach your employer with a discrimination claim, you need to seek legal counsel and learn about your rights. Get the legal definition of what constitutes discrimination. Present your recorded evidence of the observable trend of discrimination you’ve encountered to see if you can file a claim.

  1. SPEAK TO A SUPERVISOR

When you know your rights and have gathered your evidence make a supervisor in your company aware that you feel discriminated against. This can be a conversation with your boss or Human Resources representative. Your company will not take action until you directly ask them to. You must communicate that you believe you’re experiencing discrimination and not just uncomfortable or a dispute with a co-worker. Make sure your company understands that your rights are being violated and ask for a follow up and for the company to address your claims. Don’t forget to document this conversation.

  1. SEEK LEGAL COUNSEL

If your workplace hasn’t addressed your claims to a satisfactory degree – it’s time to seek legal action. Compile your evidence of discrimination including any steps you’ve taken to try and solve it and your lawyer will help you file a case.

Discrimination shouldn’t be tolerated at any degree in a work place. You should not be complicit or a victim of discrimination. You’re well within your rights to question if any less favourable treatment you receive is tied to a protected right. Don’t let your superiors of fear intimidate you – chances are if it has happened to you, it has also affected someone else.

At The Manpower Company, our Human Resource Consultancy services are designed to assist your organisation with matters of personnel. By designing and advising you about workplace conduct, we can help both you and your employees navigate concerns – or avoid them all together. Get in touch here to find out how we can help.

Mshimba Michelle

Mentoring
5 BENEFITS OF MENTORING

When you sign on to be a mentor, you probably think the scale is weighted in favour of the mentee. After all, the traditional dynamic sees you doing the bulk of giving  while your mentee basks in the glow of  your priceless wisdom, reaping the benefits. There are a multitude of benefits beyond being an influence behind a successful individual. You may not realise it but, mentoring can greatly enrich your career and life.

“ Mentoring creates a culture of engagement where employees feel valued and encouraged to step up to their full potential ”, says Patricia Barlow president and founding partner of Blue Mesa Group. To add to that it also invites development, creativity and inclusion.

Below are 5 other benefits of being a mentoring an individual:

Mentoring affords you  different perspectives.

Insight goes both ways. As you push or your mentee to improve and follow different thought avenues in solving a problem, watch and learn how they do this. Don’t be set in your ways and accept the challenge of adapting your mindset. Your worldly experience and your mentees’ youthful idealism makes for interesting results. Seek to apply any new, inventive techniques to your own career or business.  

Mentoring Improves communication and interpersonal skills.

In building a strong relationship with your mentee, you’ll first need a rapport. The best way to do this is to actively listen, understand and then provide relevant feedback. Listening is a skill often overlooked or undervalued and frequently replaced with a short attention span. Make sure not to lament these negatives in your character. Mentoring encourages you to enhance your listening skills for they are an important asset in building a connection with your mentee.

By being a better listener, you can be a better partner, improve productivity and understand more. A relationship provides the perfect opportunity to build on, practice or create these necessary skills and they will always be appreciated by the person you’re interacting with.

Advocate for others.

As a mentor you are part-cheerleader and part-lawyer for your counterpart. A big part of your job is advocating for your mentee much like a lawyer does[1]. You have to be prepared to bat for your mentee and their ideas, especially if they don’t know how to do it for themselves. Your advocacy will lead to a wider array of opportunities and improve your mentees chances of success. You would do this because as a mentor you’d get a first-hand view of the sweat and tears they put into their work.

Be sure to also teach self-advocacy, it’s important to encourage them to promote themselves. An important part of mentoring is to teach your mentee how to stand up for themselves and their product and get a better understanding of what can put them over the top.

As for your benefit, research has shown that helping others makes us happier. For instance researchers found that people who gave money to charity were happier. In fact, the correlation between giving and happiness was so strong it made about the same difference for happiness as having twice as much income[2]. Mentoring and advocating for your mentees will extend your happiness far beyond your own achievements.

Develop leadership and management qualities.

There is a distinct possibility that you have never been in charge of employees or you never wanted to be. You may have interacted with colleagues but never managed them. However, as a mentor you  have to be able to manage your mentee efficiently and effectively. Your mentee will help you learn to better lead and support someone through feedback, asking questions and telling you what they need to succeed

Make use of feedback mechanisms and learn to realise when your methods are not effective and adjust accordingly.

Expand your network.

Mentoring affords you the opportunity to interact with new people and build on your network.  Meeting new people especially if they are in your field is always a bonus for your career although, galvanising on the privilege  to cultivate your network should not be the main reason you take on being a mentor. Good relationships are essential to have, the connections you’ve made throughout your life and career are invaluable. Be sure to treat your growing network as a source of wealth. The value of each new person that joins your network expands your future reach.

Mentoring promotes self-reflection.

In guiding your mentee you’ll share your experiences and relive what worked for you but make sure not to take any creative license. Your mentee will be absorbing everything you share and will seek to apply these attributes and strengths to succeed.

Be sure to also revisit past failures, this will help you recognise mistakes you can now correct and your mentees can avoid. Focus especially on the bigger problems you faced an example being opportunities you once had like a job somewhere else with better pay versus staying put where you could expand coverage as well your network. Being able to deal with these can make you realise a deeper view of your own path and achievements.[3]

Final thoughts

Mentoring is a win-win for both participants. The mentee gains insight and experienced from a seasoned individual wanting to help. The mentor benefits too in realising personal fulfilment. As well a myriad of hidden perks which you will find out for yourself if you ever decide to be a mentor.

Read:

7 reasons you need a mentor

5 tips to land your dream mentor

How to set up an effective mentorship program for your business


[1] https://thecentsofmoney.com/ten-steps-women-should-take-negotiating-salary-compensation/

[2] https://www.youtube.com/watch?v=lUKhMUZnLuw&t=185s [3:15]

[3] https://thecentsofmoney.com/ten-benefits-of-being-a-mentor/

Amanda Nyabila

Mentors - THE MANPOWER COMPANY - TMC
MENTORS: 7 REASONS YOU NEED A MENTOR

Mentors are people or friends who guide less experienced individuals by building trust and modelling positive behaviours.

Mentors. They’ve been there and done that – they‘ve seen it all. Yet, a woeful number of entrepreneurs start their careers’ without one. In an age where instant gratification is glorified, it’s unsurprising that many entrepreneurs and young founders do not seek out mentors as hard as they do co-founders.

While many arguments are abound on why entrepreneurs don’t need mentors but should instead follow their instincts and gut feelings; There are many cases to be made on why the age-old practice aids in the success of entrepreneurs. Just think of a few of the legendary mentor-mentee duos like Mark Zuckerberg and Steve Jobs, Warren Buffet and Bill Gates. Even in the creative/fictional space, mentor-mentee duos have curated exceptional results by moulding experience and youthful idealism think of Luke Skywalker & Obi-Won Kenobi, Iron man & Spider-man and Captain Kirk & Captain Pike just to name a few.

Here are benefits mentors provide entrepreneurs as they build their start-ups into successful companies:

Gain experience not shared in books.

Experience is a vey expensive asset crucial to business success. While there is a wealth of insight to acquire from books and articles, it’s a vexing truth that most authors do not feel comfortable revealing everything about themselves in books. Some personal experiences may be too personal to share with a wide audience, yet how they dealt with them can aid an inexperienced entrepreneur’s career. This is where mentors come in, any mentor worth their salt can usually fill the vacuum of information with both expert knowledge and outlook.

Their advice helps ease the challenges of projects which makes work easier and increases your chances of succeeding. Mentorship is one guaranteed way to gain experience from others.

“If you cannot see where you are going, ask someone who has been there before”

J Loren Norris

Mentors makes success more likely.

Whether you are a mentor or the mentee, the mentoring relationship can push your career to new heights. The benefits of mentoring are many. Research and surveys prove that having a mentor is important to success. In a 2013 executive coaching survey 80% of CEOs said they received some form of mentorship. In another research by Sage, 93% of start-ups admit that mentorship is instrumental in success.[1]

Having  the right mentor can amplify your chances of success in life and in business. The valuable connections, timely advice, occasional check-in,  along with the spiritual and moral guidance you will gain from having a mentor will ease the road to success.

Networking opportunities.

Aside from the fact that investors trust start-ups who are recommended by their friends or solid revenue numbers, a successful mentor has many more years of experience and a vast network of people that can benefit your career.

Since they are invested in your success they will let you tap into their network of contacts when the need arises. A good mentor will also give you valuable feedback on your networking skills as well as advice on how to improve on any problematic areas

These unique opportunities cannot be tapped into if you don’t have a mentor.

Reassurance and hope.

Research has proven quality mentorship has a positive affect on young entrepreneurs many of whom battle with self-doubt and question their ability to succeed in business. These feelings might lead to imposter syndrome, whereby an entrepreneur feels unworthy of their success.

Having someone who practically guides you and shares your worries with you often appeasing your fears with years of experience can reassure you that you’ll  be successful and that your accomplishments are deserved

Mentors also help bolster your self-confidence which is an important key to success, as entrepreneurs reports revealed that having a high self-confidence contributes significantly to career success. Mentors have the capacity to help young founders tap into their self-confidence and see every challenge as an opportunity.

Business longevity.

When you imagine the number of businesses that fail, you’d wish that a lot of business owners had mentors. According to SBA, 30 percent of new businesses may not survive past the first 24 months, and 50 percent of those may not make it past five years. However, 70 percent of mentored businesses survive longer than 5 years.

Mentors will help you develop a stronger EQ.

Emotional intelligence (EQ) develops with age and life experience and its crucial to entrepreneurial success. When a young entrepreneur has a more mature and successful mentor to advise them, they’re likely to have a greater control over their emotions and reactions.

It’s a well-known fact that mixing business and emotions can lead to your business failing, to curb this situation mentors give an unbiased point of view and limit their emotional attachment to your project while simultaneously showing you how to react in given instances and overcome critical hurdles by making smart decisive judgements.

Mentors give you accountability.

You’ve  likely set goals for yourself and laid out a great plan on how to achieve them. These mean nothing without follow through – a hurdle most entrepreneurs have trouble getting over. A mentor can help keep you accountable to your goals and business objectives.

Without being domineering, a great mentor will help you set key objectives and then holds you accountable in working towards them. They will rightly admonish you if you fail to meet objectives due to laziness on your part.

You might also like:

5 benefits of mentoring

5 tips to land your dream mentor

how to set up an effective mentorship program for your business


[1]https://www.entrepreneur.com/article/280134#:~:text=In%20hard%20times%2C%20having%20a,bear%20the%20brunt%20the%20most.

https://www.eseibusinessschool.com/why-every-entrepreneur-needs-a-mentor/

https://www.standardmedia.co.ke/business/article/2001366445/4-reasons-entrepreneurs-need-mentors

https://www.forbes.com/sites/maryabbajay/2019/01/20/mentoring-matters-three-essential-element-of-success/#637f557945a9

Amanda Nyabila

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